— Lead Generation & Consulting
Client : Study Photography Online
Services : Consulting, Paid Advertising (Facebook Ads focused on Lead Generation) & Copywriting.
About the Client
Study Photography Online was created by Eddy Khayat who has 20+ years of photography experience but had connected with Interlunar Media to create a marketing strategy to start dominating the digital space & convert online visitors into customers, creating an organic digital presence on social media & generate leads through paid advertising.
The Study Photography Online course gives you an in-depth look at how to run a successful photography business. I will teach you how I Quote, Book, Compose, Photograph and Re-touch various assignments and projects to make money from Photography.
With Lighting plots & Camera settings included for EVERY IMAGE, it’s never been easier for you to learn from a working professional.
MOST IMPORTANTLY: At every step of this course, I dedicate a disproportionate amount of time discussing the “BUSINESS of PHOTOGRAPHY” and how I’ve run my studio for over 20+ years.
The Challenge
Eddy Khayat owns multiple photography studios which we have worked on, but Study Photography was founded as a completely online program through the COVID-19 pandemic.
This created the challenge of tackling a completely new audience of photographers rather than customers for the brand but the most important factor was gaining trust.
The brand had launched campaigns in-house which were bringing in leads at $15-25 which was higher than what they wanted to pay for the CPL hence we aimed to bring this down to $5 per lead.
The Solution
We started with a complete analysis & strategy of how the current campaign was set up & what considerations were made to connect with the audience through the Ads.
We found the lack of trust & connection based on results which displayed that we needed to focus on building emotion and storytelling in the Ads which would have the audience hooked.
We created a range of killer copywriting for the Ads, utilising the TOFU, MOFU, and BOFU method and picking out the winning visuals which were already designed by Eddy. This took the audience on a journey and hit key pain points & emotions which resulted in great results for the brand.
We were able to achieve a CPL of $1.50-2.00 (Aim: $5) while converting more traffic down the funnel due to the storytelling aspect which created more trust.
92% Decrease in cost per pead (CPL)
- $1.50-2.00 Cost per Lead.
- Generating profitable leads with high product margins which converted into the course.
Overall improvement in sales & trust
- Increased number of leads & enrollments into the course
- Resulting in success in brand reach, leads, growth & sales.
Generating leads at $1.75!
2,170 Leads Generted!
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