HOW TO EXPONENTIALLY GROW YOUR SALES
By Interlunar Media
Most businesses are too worried about selling so all they can do is use old outdated sales techniques which drives away the potential customer.
So don’t be like other businesses that so are so self-obsessed or yelling at your customers with “Buy, Buy, Buy” but instead make it about adding value to your customers!
Have you heard of the term: TOFU, MOFU, BOFU (Top of Funnel, Middle of Funnel, Bottom of Funnel) which is commonly utilised in paid advertising such as Facebook & Google Ads but this applies across Organic & Paid marketing.
The reason this process is important is that all customers are placed differently in their journey and it’s quite clearly visible that we’ve 3% ready to purchase but 97% are still in the process. So if we only focus on investing into convert 3% then our sales cannot grow due to neglecting the remaining 97%.
So where do I invest my resources and marketing?
We should definitely invest resources to convert the 3% but the same amount needs to be focused on the remaining 97% as we have the power to move them down the funnel which allows you to easily grow your sales as we’re moving the remaining potential customers to be in the stage where they are ready and excited to buy from you.
To start moving the numbers through the funnel your brand needs to become the go-to brand in that industry.
Strategies
Creating high-quality content across social Media & your website that does the following: Educate, Engage, Entertain, Inspire, Convince (Convert).
Creating a “Lead Magnet” which provides value as marketing is meant to be value-based hence the information should be helping your client with the issue around the brand without asking for the sale. So instead of asking “How can I sell this product?” it’s asking “How can I add more value to my customers?”
This can be in various formats (they would be required to give you their email address) such as free reports (like the one you’re reading), ebooks, videos, worksheets, and cheat sheets but the aim is always the same (Blogs can be used for Product-specific e-commerce business).
Reminder to keep your lead magnet value-based and educational but as a lead generation strategy, it will help move them down the funnel hence include a call to action as some potential customers will want more assistance or are ready to purchase.
Facebook, Google & Tik Tok Ad’s: Applying the TOFU, MOFU, BOFU framework to understand what type of information your audience is looking for and this process allows you to move them down the funnel at speed as you’re giving them the correct piece of information.
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