— Ecommerce Marketing strategy, Web Desgin, Overall Brand Management & Influencer Marketing.
Services : Overall Brand Management, Web Design, Influencer Marketing, Marketing Strategy, Consulting, Paid Advertising (Facebook, Instagram, Google, TikTok Ads focused on sales), Content Creation, Public Relations (PR), Organic Social Media Growth Text & Email Marketing.
About the Client
Amali Skin Organics have created innovative & life-changing skincare products but experienced some issues with growth marketing and that’s when they connected with Interlunar Media after having a great level of organic growth but finding issues with other marketing agencies.
At Amali Skin Organics, we believe in helping people create beautiful skin using an incredible range of natural & certified organic products that detoxify, nourish and revitalize your skin.
We see too many people buying skincare products without understanding how each ingredient may impact their skin. At Amali Skin, we have created a complete range of vegan, natural & certified organic products that is suitable for all skin types as all our ingredients have been carefully handpicked.
Our mission is to help as many people as possible to purchase high-quality organic skincare products that are kind to your skin and the environment at an affordable price. We have created a product that is proudly Australian made and owned so you know that you’re giving your skin the best it deserves.
Are you ready for a new beginning?
We call it the beginning of hope 🤍
The Challenge
Amali Skin Organics had an amazing product loved by all their customers who had heard about it from a connection but found it difficult to gain the trust of new consumers who had never used Amali Skin.
The brand had winning products that were truly changing the skincare space but due to the product being a new organic brand this created a major challenge for consumers to make the switch from the current product to Amali Skin.
The Solution
We started with a complete analysis & strategy preparation by understanding the current customer demographics & the psychology of who they fell in love with the brand as this was an essential part of understanding that most customers had been buying skincare products that are harmful because they don’t know where or who to turn to.
We got straight to work to create a newly re-designed website and new content that would provide value to customers & help them be educated on the brand & products.
We created a Skincare Quiz (Check it out – Skincare Quiz) which had an incredible response (over 500 responses) from new consumers who had never heard of the brand and the quiz helped convert many visitors into sales for the brand.
We developed an innovative paid advertising strategy that positioned Amali Skin differently from other Ecommerce companies as we focused on creating a range of visual content & copywriting from different angles which challenged the way the industry works and resulted in connecting with various types of customers & sales.
We had started to manage the overall brand marketing where we started to be creative in how we maximise each element such as email marketing, content, Ads, Influencer marketing, etc.
We created a new Influencer marketing strategy that hadn’t been used in this space which created great conversions and sales for the brand using paid advertising.
We have been able to achieve an ROI of 8x ($8 earned for each $1 spent) for a brand in comparison to a negative ROI in the past. Amali Skin was still in the startup stage before working with us hence giving the brand a big boost to scale into a global brand. We have had over 20,000 website visitors since working with Amali Skin while having major industry players & influencers interacting with the brand.
$8 Earned for each $1 spent on Ads
- Achieved a ROI of 8x for the brands through paid advertising where they where they didn't have postive ROI in the past!
95% Decrease in cost per cost per acquisition (CPA)
- $30 Cost per acquisition (CPA was low as $10 for specific campaigns).
- Generating profitable sales and customers with high product margins.
1000% Increase organic reach & paid reach!
- Amali Skin achieved a major reach with over 2.6 Million impressions
- 20,000 plus website visitors
- 500 quiz submissions
Overall improvement in sales (Over 250% Increase in Sales)
- Increased number of sales & enquires from social media.
- Numerous influencers and public figures engaging with the brand's content.
- Resulting in success in brand reach, growth & sales.
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